hidden gem spot in a neighborhood

client

nick's chicken corner

design understand
nicks-branding.

mandeep singh decided to breathe life back into this deli, which had seen its fair share of closures. but not this time because he took the lead, dead-set on keeping it open.

roles

  • brand strategy, art direction
  • website development

dated

  • 2023

problem

sometimes, it’s a real challenge to cook up something simple yet effective. they were after a brand identity that’d stick in folks’ heads and a website that is straight up, no fancy stuff.



goal

our aim was crystal clear. we wanted to craft a brand vibe that’s comfy but still packs a punch. flashy wasn’t on our menu, as per our client’s wishes. that’s why we scouted for a solution that could hit the spot.

solution

we handled everything from brand strategy to identity, leaving no stone unturned. next up, we cooked up a custom theme to mold it just right for their needs.

every idea has different challenges. what are yours?