mandeep singh decided to breathe life back into this deli, which had seen its fair share of closures. but not this time because he took the lead, dead-set on keeping it open.
roles
brand strategy, art direction
website development
dated
2023
problem
sometimes, it’s a real challenge to cook up something simple yet effective. they were after a brand identity that’d stick in folks’ heads and a website that is straight up, no fancy stuff.
goal
our aim was crystal clear. we wanted to craft a brand vibe that’s comfy but still packs a punch. flashy wasn’t on our menu, as per our client’s wishes. that’s why we scouted for a solution that could hit the spot.
solution
we handled everything from brand strategy to identity, leaving no stone unturned. next up, we cooked up a custom theme to mold it just right for their needs.
