Any business that wants to build a strong brand needs to know the difference between brand identity and brand image. Yes, they are not the same, and there are a number of people who are not aware of it. People often mix these up, but they actually refer to two different parts of branding. You’ll not be in one of them because minor change will clear it for you with brand identity vs brand image.

These factors play an important role in building trust and according to exploring topics 81% of customers trust a brand to consider buying something from them.

Scroll and learn about brand identity vs brand image!

What does brand identity mean?

Brand identity is how people see a business. It’s how a company wants its clients to see it. This includes the company’s colors, brand, messages, and the way things look in general. It’s basically everything a business does to change how people see it. Moreover, it also leaves a first impression on the client, and 55% buy the products that leave a first impression on them.

Brand identity essential components

to understand brand identity vs brand image, you need to know what essential components of brand identity are.

Logo and design

the logo and design show what your business is all about and give a premium vibe.

Messaging

messaging is important in brand identity vs. Brand image, but it is mainly important in brand identity. Through messaging, you create a strong message that your brand delivers, and your design and logo are also important for delivering a message.

Values

values are what the company stands for and what it believes in. Your values can inspire your customers, and that’s why they need to be strong.

Story

minor believes every brand has a story, and because of the story, you can explain the purpose and vision of the brand. If you have a story to share, then we assist you in building a brand identity that shows who they are and what they stand for at minor change studio.

What is brand image?

People develop specific opinions about a brand, known as its brand image. Brand image is made by customers, not the company. Brand personality is made by the company.
Brand image affects in brand identity vs brand image, the brand image is the customer experience. This is how the customer feels about interacting with the brand, and they carry it for a lifetime most of the time. In other words, it’s how the people and the media see the brand.
If people had a great experience with your brand, they would mention it to other people on their list, which will be called word of mouth. Moreover, it builds a reputation that shows how well the brand is known in the market as a whole.

Differences between brand identity vs brand image

when its about brand identity vs brand image, both are related, but they are not the same thing.
How you want people to perceive your brand is covered by brand identity. This method is proactive, and the company manages it through planned messages and design.
On the other hand, in brand identity vs brand image, brand image is how people really see your business. It responds to and is shaped by what the viewer sees and hears. This is how brand image vs brand identity makes a difference.
We at minor change studio know brand image vs brand identity and how important it is for brand identity vs brand image to match up. Minor helps our clients make sure their brand identity is strong and consistent. Moreover, you don’t have to worry about brand image because we also take care of it.
Why are both important?
A strong brand name helps you stand out in the market in a way that people will remember. Customers will be able to recognize and connect with your business better. On the other hand, a good brand image builds trust and loyalty, which leads to return business and good word of mouth.
Businesses need to know brand image vs brand identity and should invest in both if they want to be successful in the long run. That’s why minor can assist you in creating a brand that stands out and connects with your audience by knowing and utilizing the difference between brand identity vs. Brand image.
Isn’t making your brand stand out, which you need? If you have understood brand image vs brand identity then your answer will be yes. Contact us now to get what you need!

Faqs

 what is the difference between image and identity?

During branding, a brand’s personality and appearance are kept separate. The attitude of a company brand is how it wants to be seen.  Company image, on the other hand, is how people feel about a business after running into it. Identity comes from the company and what its people say and think about it.

What is difference between brand identity and brand reputation?

The logo, tagline, and principles of a company are all part of its branding. It tells the target audience what kind of brand it is and its purpose. On the other hand, brand image is how people think about the brand based on what it does and how customers feel about it. While brand identity is managed from the inside, brand image is affected by how people outside the company see and interact with it.

What is difference between brand identity and brand position?

What a company says and does to show who it is is called its brand personality. Brand position, on the other hand, refers to how consumers perceive the business in relation to its rivals. What people think about the brand and how it’s different from others. Position is how people see you and where you stand in the market, while personality is how you see yourself inside.

What are brand image examples?

Brands like apple, coca-cola, and disney are very strong. Pepsi stands for fun, cool drinks, apple for new ideas and stylish products, and disney for magic and entertainment that the whole family can enjoy.

What is brand identity?

The way a business wants to be seen is its brand image. It has the slogan, principles, logo, and color scheme of the company. Brand identity helps the business get its message across about its purpose and goals, which sets it apart in the market.