People who work for businesses that aim to go online often don’t know the difference between branding and web design. They might seem like two different fields, but are they? This is what we will cover Today.

We often explain this difference to our customers at Minor Change so they know that branding and web design work together, not against each other.

What branding is not?

Branding is a person’s gut feeling about the product. There’s a misconception that branding is a logo and web design because it’s not. Branding is all about getting to the heart of a business, its values, goals, and personality. What a company does to make an emotional connection with its customers affects how they think about the business and how loyal they are to it.

A strong business starts with a strong plan. This includes market research to figure out who the target audience is, how to position the business in the market, and how to talk to possible customers in a way that sticks with them. Once this base is set, businesses can develop a personality that customers will remember and connect with. To build a brand, you need to be consistent in all areas, such as social media, ads, customer service, and packages.

Storytelling is one of the most important parts of business. An engaging brand story aids a company to stand out from its rivals and builds a base of loyal customers. Companies build an impression with customers that lasts long after they’ve used their product or service. These all are a part of branding. If you still have any questions about branding, you can contact Minor Change for consultation.

What is Web Design?

Web design is about how a company’s website looks and how well it works. This makes sure that users have a smooth experience on the site so that they can easily move between pages and get information.

Some parts of web design are user interface (UI) and user experience (UX). These make sure that a website looks good and is easy to use. Web design is mostly about making sure that a site works well and meets the needs of its users. This also shows that Web Design is also a part of Branding because it’s a wide word that takes time to understand, but once you get it, nothing can stop you from building a brand.

Is it one man’s job?

Branding and web design are not one man’s jobs because to build a brand, you need multiple people who play different parts to build a brand. Branding is about making emotional connections with people and building a company’s image. Web design is more technical and makes sure that the online experience is smooth, easy to use, and useful.

Why it’s Important to Know the Difference?

At Minor Change, we know that some clients may come to us for web design services, thinking that they also need branding services or the other way around. But being able to tell the difference between the two can help you make better choices. Branding sets the tone for how people think of a business, and web design brings that brand to life on the web. The minor change aims to build a unicorn brand, and for that, we offer services from Understand to Build.