There are numerous restaurants that keep changing their menu and recipes to stand out. It does make a difference, but it cannot make you stand out. The other things that can make you stand out are branding and rebranding. That’s what Taco Bell followed over the last 60 years.  Additionally, According to Statista Taco Bell’s 87 percent of customers are loyal to the brand. This shows what they have earned in these years. This fast food giant has grown over the years and changed its look to stay up to date in a market that is very competitive.

In this blog, we will cover all the how and why’s of Taco Bell. From Why they make changes to How this study can help your business stand out if you want it to. Therefore, Keep Reading!

Let’s Start from the beginning!

If you understand the ingredients better then you can end up making something delicious!

Glen Bell opened the first Taco Bell in Downey, California, in 1962 as a small taco stand. Back then, its main goal was to serve Mexican-style fast food to Americans from the suburbs who hadn’t had much experience with this type of cuisine.

The branding was bright with a bell and blocks of Vibrant colors that looked like fresh foods like beef, cheese, and lettuce. This was done to get people excited about the idea of healthy, tasty food served quickly. Taco Bell’s early menu included popular foods such as tacos and burritos, offering a quick and inexpensive dining choice for customers.

As fast food changed, though, Taco Bell had to find a way to stand out from its rivals, such as McDonald’s and Burger King. The company quickly saw that its logo needed to change, too. 

What caused Taco Bell to change its name?

The fast food business is very competitive, and Taco Bell knew it had to keep changing in order to stay at the top. From the start, Taco Bell wanted to stand out from other restaurants just like you.

The company changed its name several times, including Taco Tai and El Taco, before the first official Taco Bell. The change was necessary as customer styles and design trends changed.

It wasn’t just about how things looked. The changes were also meant to show that they were new and meet the needs of current consumers. Moreover, According to Statista,  44.97% of Americans aged 18 to 29 visited Taco Bell in the past 3 months in 2018. This depicts that their target audience is younger, and that’s why they need to keep updating to stay in the game. 

Bringing change to your branding is a process of rebranding. If you are not aware of what branding is so, we have covered a detailed blog on it. Click Here to Read!

How To Be Different To Stand Out?

When Taco Bell introduced the now-iconic bell logo in the 1990s, along with a bright color scheme of purple and pink, it made a big step forward in its branding. Most fast food chains mainly use standard colors like red and yellow, but Taco Bell chooses to be different to stand out by making a minor change in color preferences.

The unusually bright colors made Taco Bell look young and lively, which appealed to younger people. This approach worked well because it got people’s attention and helped them remember the brand.

How modern Style/Design is the clean and simple approach?

Taco Bell switched to a more simple design in 2016, making its mark a sleek black-and-white one with softer purple shades. The idea was to follow the minimalist style of the 2010s, which was popular with tech-minded people. People today are constantly being overwhelmed with ads, so Taco Bell used simple, clean designs to stand out without being too much for people to handle.

Additionally, if you review the History of Taco Bell Logos, it used to be busy. With constant change, the new logo and font are simple and easy to spot both online and offline. They were made to work best on marketing platforms, where keeping things simple is key to being seen.

Why Taco Bell Made Changes To The Restaurant Experience?

Redesigning The Inside

Along with changing its brand image, Taco Bell has also changed the way its restaurants look on the inside. The change from loud, colorful designs to a more stylish and modern look makes it a great spot to hang out and eat.

Changes To The Packaging

The way Taco Bell packages its food has also been changed. In rebranding, the designs use the same colors and fonts, which makes the brand look uniform and easy for customers to recognize. Yes, Your Packaging design is as important as the food.

What’s Else is Different About Taco Bell?

Menu Updation 

The food at Taco Bell has always been everyone’s favorite. Customers keep coming back because the brand is always trying new things, like making Doritos Locos Tacos, and veggie options. 

They often change their menus at the same time that they are rebranding. They make the food and the brand experience one and the same.

Stay in the Limelight

One more thing that makes Taco Bell stand out is that it can adapt to changing times. The company is known for its fun ads and collaborations with well-known people from pop culture. 

These keep the brand in their audience’s eye and appeal to a wide range of young people. This applies to the way the restaurant is designed as well. 

The Instagram-worthy rooms match the brand’s cool, laid-back vibe. Moreover, It also shows their brand consistency online and offline.

What can you learn from Taco Bell’s 60 Years of Transformation?

The process of rebranding Taco Bell shows us that growth requires minor change. Changing things like your brand, menu, or the way your restaurant looks can help you stay competitive and relevant in a market that is always changing. We at Minor Change help restaurants change their branding in a way that people will like and that will help them succeed in the long run. We hear your story and tell it to the world in a way that they can remember for a lifetime. This is what our approach was when we were working on Nick’s Chicken Corner Branding!

Why You Need to Rebrand?

Taco Bell’s rebranding worked because it was flexible. If your restaurant’s logo hasn’t been changed in a while, you might want to change how you do things. Getting your brand-new look can help you get new customers. Additionally, it shows that you stand for something and sets you apart from others.

Minor change believes that minor changes can make a big difference. We’ve learned from Taco Bell’s story that making the right changes at the right time can turn a company into a unicorn.  According to the Statista 2024 update, brand awareness of  Taco Bell is at 89 percent in the United States. 

Could your business become the next big thing? Contact Minor Change right now to find out what’s possible!

Note: We are not affiliated with Taco Bell. This information is provided solely as a reference to showcase a case study of rebranding. You can visit the original source here!

FAQs

Who needs rebranding?

Rebranding is necessary for companies trying to improve their reputation, draw in new clients, or bounce back from bad press.

How to do rebranding?

You can contact Minor Change for it, and Minor Change will start with a Discovery session and create a strategy according to your objectives.

What is the main purpose of rebranding?

Refreshing a brand’s image assists you in improving recognition. It also strengthens ties with both present and potential consumers is the primary goal.

What is the idea of rebranding?

Rebranding is altering a company’s perception, which can involve changing its name, logo, website, and messaging.

How did Taco Bell’s rebranding impact its image?

Taco Bell’s rebranding helped set it apart from other fast-food businesses. Moreover, It appeals to a younger demographic, particularly with the addition of its famous logo and vibrant colors.