Unsuccessful brands focus on selling the product, while successful ones sell the branding. Brands like McDonald’s are not just offering food. They are delivering an experience, feelings, and values. They understand what experience they want their customers to have when they order something. Don’t worry; today, we will guide you to understand branding so you can be counted in the percentage of brands with branding.

What branding is not?

To understand what branding is, we first need to clarify what it isn’t. A logo, product, or website is not branding. There are numerous people who believe branding is all about visuals or advertising. It goes beyond color scheme or packaging. It is not a one-time task but a process of creating a consistent identity and connection with customers.

The brand is A person’s gut feeling about what you offer. It is your responsibility to shape that perception. Guiding customers to think about your brand the way you want them to. Branding is a process to create a brand identity for your company. Make an impression on your audience that lasts and becomes their first choice when they need your product or services.

At Minor Change, we begin with a discovery session because you can’t create an effective brand without first understanding your client’s needs. The same applies to brands, as branding is a process that requires getting in touch with the heart of your customers and your business. 

In short, Your brand is a true representation of who you are as a business and how you want your audience to perceive it.

Is Branding important for restaurants?

The most iconic eateries, like McDonald’s and KFC, were created in the United States. In 2024, the top three worldwide food and beverage services corporations by market value were all situated in the United States. According to a Statistics estimate, U.S. food service and drinking place sales would total $1.09 trillion in 2023. This might help you identify areas where you’re after to stand apart. As a result, in order to differentiate yourself in the market, you require branding. The bigger names, such as KFC and McDonald’s, told their stories to the worldwide without selling their products. Their approach has always been to provide an experience, and this is what sets them apart.  As previously said, branding is based on feelings and values. 

Branding for restaurants takes time and requires most of the hard work upfront. However, consistent maintenance is needed to keep loyal customers happy and avoid letting them down.

Benefits of Branding for Restaurants

Back in the day, before you opened your restaurant, there were times when someone would ask you about your favorite burger spot, and a particular restaurant would jump into your mind instantly. This is a result of their branding efforts and well-crafted message.

Here, we have covered the reasons why branding can benefit you.

Loyalty: If you have a strong brand identity, you can connect your audience emotionally with your brand. They will return often if they enjoy both your meal and the experience.

Consistency: Good branding ensures that your message is consistent throughout. Maintaining your style, whether it’s official or informal, lets customers know what to expect. Don’t get them confused.

Stand Out: Building a brand aids in visibility. It makes your restaurant different from competitors so that hungry customers choose you.

Trust: People like to eat at places they can trust. Building trust with your customers through a minor change in branding demonstrates your concern for quality.

Value: Brand value shows how much a brand is worth depending on its reputation. A well-known brand can have higher revenues. If we talk about unicorn brands, according to Statista,  Apple overtook Amazon to retake its top spot by 2024.

Moreover, They took the spot with a valuation of more than half a trillion dollars. This demonstrates how brand value can help your company greatly, resulting in more loyal customers, revenue, and a powerful online presence.

Step That Can Turn Your Restaurant Into Brand

If you aim to create a strong brand for your restaurant, start even before you open. If you are still in the business, you don’t have to stress out. You just need a rebranding, and Minor Change can help you with it. We ask thought-provoking questions that not only help us understand your objectives but also clarify your mind.

Every restaurant has the potential to become a distinctive brand, but you need to know what branding is. We believe that is clear now, but if you have any queries, you can contact us.

With our understanding of branding, we aim to build unicorn brands.  We believe your brand must have the potential to become one rather than just be recognizable. If your approach is the same, schedule a meeting with us today!